Implicit Bias Belgian Blonde Ale under the brewhouse lights.

Check Your Expectations: Implicit Bias Blonde Beer Release

Blondes always have more fun, and golden colored beers are always light and bland… right? We all carry around expectations that can unknowingly influence our experiences. This is called “implicit bias,” or “when we have attitudes towards people or associate stereotypes with them without our conscious knowledge.” Folks with blonde hair experience implicit bias—both positive and negative. Ever heard a …

Save the Date: It’s our First Birthday!

While the dream of Fireforge aged for many years, our brewery is ready to celebrate its first birthday this summer. On June 22nd, we’re blowing out all the candles with a grand party, featuring new beer releases, multiple food trucks, live music and more! Everyone is invited to join us between noon and 10 pm to taste our new special …